7 Essential Steps To Increasing Your Freight Company’s Reputation

7 Essential Steps To Increasing Your Freight Company’s Reputation


There comes a time in every Freight Company’s life when they realise that their list of clients and clients is too short. And then, there is no denying that those days are long gone. The internet has turned the attention span of the consumer into little more than seconds and companies need to keep up if they want to stay afloat in this world ruled by technology and consumers.

Reduce the shipment delivery time

One of the worst things that could happen for an established freight company is long shipment delivery times. The more time it takes for a shipment to get delivered, the more time people have to develop disgruntled feelings about your services. Shorter shipments thus not only ensures your reputation but also frees up space in your inventory which leads to money saved in the long run.

Become more accessible

There is no shortage of trucking and freight company options for clients to choose from. But during this time of change, many shippers are making the jump to purchase trucks and hire their own drivers, which has affected independent trucking rates. Many companies have begun establishing strong relationships with shippers and corporations to signal reliability. Freight companies must consider every aspect of the client experience so that they can maintain a great reputation in the marketplace.

Connect with influencers

One of the most important things that you can do to increase your freight company’s reputation with customers is to connect with influencers in your niche. For example, maybe you feature testimonials written by satisfied customers on the “Testimonials” page of your business website. This way, potential buyers will know all about the great experiences they may have if they work with you. They will not only see reviews left by others, but also their own reviews – which are most likely excellent reviews since they decided to work with you in the first place.

Targeting on new customer verticals

Your competitors are always trying to outsell more freight capabilities, faster deliveries, and more customer-friendly pricing. It is important to stand out from this competition. After all, pretty much everyone is a trucking company these days! When your customers come first, traffic follows. Finding a niche requires you to focus on new customer verticals where you can either own more of the market or be uniquely differentiated from other companies in the space. Let’s say your company specializes in weather responsive deliveries—both planning ahead for freezer loads and sending your semi-truck down a certain route with notice to its drivers from the National Weather Service.

Create more content on your own site

There’s a wonderful resource that’s free, powerful, easy-to-use, and available to anyone with the capacity. This technology is called artificial intelligence or machine learning. Machine learning can accomplish tasks in an automated way without human intervention. What you’re doing here with utilizing machine learning is automating your content publishing – making decisions based on criteria in your database without human input.

Engaging social media

Facebook can be an excellent way to reach out to your potential customers in a casual, personal, and entertaining way. Twitter also offers excellent opportunities to reach prospective buyers. Word-of-mouth is one of the best ways to increase the people behind your brand. Create or work with groups, blogs or forums where you offer practical information for truckers. With the right content, these three methods can all be used together to build up your public image and results in more larger margins in freight rate increases

Upgrading your branding

You must consider upgrading your logo and leaving behind any stock imagery. Your customers will appreciate this attention to detail. You should also consider making it easy to contact you from your website – from a phone number or email address right on the homepage. This way, if someone has a question, they can reach out to you without volunteering any more personal information than they need to.

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